Rapid Images has been awarded the work to completely revamp the configurator experience for Volvo Trucks North America. Rapid Images will be working closely with digital agency YML and the lead agency Baldwin& to bring to life the vision for the next generation digital truck builder. Volvo Trucks is one of the leading heavy truck and engine manufacturers in the world. Each new or used purchase is supported by a strong dealer network and by industry-leading parts and service programs to smooth your ride on the road to success.

"It is common for a customer's buying journey to begin before they ever step foot into a dealership – which is why we continue to explore immersive marketing tools to inform and assist them directly. We're excited to partner with Rapid Images to build a best-in-class truck configurator, to bring both our brand and products to life through a hands-on, premium experience." said Will Bender
Manager, Digital Marketing, Volvo Trucks North America

“Technology, artistry and experience is now at an interesting intersection, where combining them in the right way gives businesses an advantage when it comes to creating a more compelling configurator experience for their customers. We are excited to combine our world-leading CGI artistry and technology to create the next generation configurator for Volvo Trucks” said Bes Bujupi, head of Creative at Rapid Images.

“Using our powerful OneCX platform and real-time graphics we are able to offer the customer personalisation immersion to another level while at the same time offering meaningful business advantage to Volvo Trucks” said Nicklas Ericsson, heavy-duty account lead at Rapid Images.