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We’re proud to announce that Volvo Trucks North America has chosen Rapid Images to lead the transformation of their truck configurator platform. As one of the world’s top heavy-duty vehicle manufacturers, Volvo Trucks is investing in a next-gen digital experience—one that meets customers where their journey begins: online.
To bring this vision to life, we’re collaborating closely with digital agency YML and lead creative agency Baldwin&. Together, we’re building a new kind of configurator—one that combines deep customization, brand storytelling, and cutting-edge visual quality.
A More Immersive Buying Journey
Truck buyers today expect more than a spec sheet—they want clarity, control, and a personalized experience. Volvo’s new configurator will deliver just that.
“It’s common for a customer’s journey to begin before they ever step foot in a dealership,” said Will Bender, Manager of Digital Marketing at Volvo Trucks North America. “We’re excited to partner with Rapid Images to build a best-in-class configurator that brings both our brand and products to life.”
Built for the Road Ahead
With Unreal Engine and our OneCX platform at its core, this new configurator will enable real-time personalization at scale—while also powering a wide range of marketing and sales content. From new truck builds to dealer-branded experiences, we’re setting the foundation for a truly flexible digital ecosystem.
“This is where technology, artistry and experience intersect,” said Bes Bujupi, Head of Creative at Rapid Images. “It’s about creating a more compelling and connected journey for Volvo’s customers.”
Personalization, at Every Turn
Beyond visuals, this configurator is designed to create value across the business—from faster time-to-market to scalable asset production. As our heavy-duty account lead Nicklas Ericsson explains:
“Using our OneCX platform and real-time graphics, we’re delivering a next-level personalization experience that also drives business performance.”
Big things are coming—and we can’t wait to show you what’s next. Want to elevate your product experience? Let’s talk.
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