Category: | Announcement |
Published: | 2024-02-27 |
Written by: | RapidImages |
Read: | 1 min |
Innovative real-time rendering with Unreal Engine 5
The all new Volvo VNL, a marvel in Class 8 truck design, is now brought to life using the cutting-edge Unreal Engine 5. This groundbreaking approach allows for real-time rendering, showcasing the VNL in unparalleled detail and clarity, all managed by OneCX SaaS Customer Experience platform.
Brief
The partnership that’s driving Innovation
Rapid Images and Volvo Trucks North America once again teamed up, this time launching the most significant model in 25 years. The all-new Volvo VNL, is not just a truck; it’s a technological masterpiece, sleek design aesthetics and elevated level of technology.
Challenge
Creating a cutting-edge truck configurator powered by flexible real-time rendering
The Volvo VNL's different configurations, rendered in real-time using Unreal Engine 5, represents a leap forward in customer experience, offering a state-of-the-art online tool that serves not only as a marketing gateway and advanced lead generation tool but also allows for rapid and cost-effective production. The challenge was to manage enormous data sets, deliver high-fidelity render-on-demand, all in real-time, introducing flexibility and configuration options previously unseen in top-end truck models.
Solution
Harnessing the power of integration and cloud computing
The technical engineering marvel behind the Volvo VNL Configurator is a testament to seamless integration and innovative engineering. By incorporating OneCX SaaS Platform and its sophisticated interfaces, our technical team has achieved an unprecedented level of synchronization with the client’s IT architecture. This synergy allows for an intuitive, user-friendly experience that seamlessly bridges the gap between complex sales logics and a comprehensive variant database.
At the heart of this configurator is the advanced use of Unreal Engine 5, enabling real-time streaming and render-on-demand capabilities through the global Amazon cloud network. This strategic deployment not only ensures high fidelity visualizations accessible from anywhere in the world but also optimizes the configurator for speed and efficiency.
To maintain the integrity and quality of the countless images produced, an automated quality assurance process powered by AI technology has been implemented. This system meticulously checks millions of images, ensuring each one meets the highest standards of quality before reaching the user.
Furthermore, to enhance the configurator’s responsiveness, a sophisticated pre-cache system computes and stores the most frequently used requests. This forward-thinking approach significantly reduces load times, delivering a smoother and faster user experience.
This blend of technical prowess, cloud computing, and AI-assisted quality control sets a new benchmark for online configurators, offering users a glimpse into the future of digital product customization and visualization.
The Volvo VNL launch’s Impact and path forward
Our collaborative efforts have culminated in the successful launch of OneCX, an innovative platform that now hosts over billions of unique configurations for the Volvo VNL. This advanced deployment has revolutionized how content is delivered, ensuring a personalized and seamless experience for every user.
Key achievements:
High-Volume Configuration Processing: The platform’s robust architecture enables the handling of thousands of configurations per minute, showcasing the immense scalability and efficiency of our system.
Comprehensive Configurator Journey: Integrating lead generation directly into the configurator journey has streamlined the path from interest to action, significantly enhancing user engagement and conversion rates.
Optimized Response Times: Thanks to the cutting-edge technology and cloud infrastructure, users enjoy fast response times, making the configuration process smooth and enjoyable.
An exciting future ahead:
Enhanced Flexibility and Options: Building on the success of the launch, we are committed to expanding the configurator’s capabilities. This includes introducing even more customization options and flexibility, ensuring that every user’s needs and preferences are catered to.
Optimization Based on Analytics and Feedback: Leveraging analytics and customer feedback, we will continue to refine and optimize the configurator. Our goal is to improve leads and sales performance, making the tool not just a configurator but a critical component of the sales funnel.
As we move forward, our focus remains on pushing the boundaries of what’s possible, ensuring that the configurator remains at the forefront of innovation in trucking and beyond. Experience the future of trucking today and discover an unmatched configuration experience where technology and design converge to set new industry standards.