Rapid Images AB merges with Machenschaft GmbH

Rapid Announces merger with Munich based CGI front runners Machenschaft to accelerate international OneCX sales and expand AI capabilities.

Göteborg, Sweden, 2025-11-30

Rapid Images AB [Rapid] today announced its merger with Machenschaft GmbH [Machenschaft], a Munich-based high-end CGI and visualization studio with more than a decade of proven excellence in automotive, product, and industrial content creation.

The merger unites two complementary teams with deep expertise in CGI, real-time workflows, data engineering, and emerging AI-driven production models. It also enables Machenschaft to get access to Rapid’s OneCX SaaS platform for clients in their markets.

“For more than a decade, we have built Machenschaft around the idea of combining craft, creativity, and intelligent production workflows. Lately we have been looking for the right partner for our business to be able to take on bigger assignments and to get our hands on software that can automate the CGI process. With Rapid we have found that partner and with its OneCX we found the best and most open Saas platform on the market. It also gives us a chance to implement our AI pipeline in a more automated fashion. “ – Marcel Sittner, CEO Machenschaft.

“We are so happy to have Machenschaft join our team. They bring exceptional experience, talent, and deep industry relationships. Together, we are strengthening our position as a product experience company within automotive, product, and industrial brands. Last, but not least, we feel a strong cultural affinity. ” – Marie Norrbrink, CEO Rapid Images.

A shared vision
The merger marks an important step in accelerating innovation across CGI, real-time pipelines, and AI-assisted content creation. Both companies share a vision of efficient, scalable, and technologically advanced workflows that help brands across industries produce product experiences faster, smarter, and with consistent quality.

This establishes one of the most innovative content partners in the global 3D product experience industry.

About Machenschaft GmbH

Founded in 2012, Machenschaft has built a reputation as a highly efficient boutique studio delivering premium visual quality, reliable large-scale production, and forward-thinking creative solutions for leading international brands.

Over the past two decades, the founders of Machenschaft have built a wide-reaching international network across the automotive, mobility, technology, industrial, and consumer product sectors.

Machenschaft has collaborated directly with major brands such as Volkswagen, Hyundai, Ford, GM, and Porsche, as well as various other OEMs and manufacturers across multiple industries.

Machenschaft was founded by three long-standing industry experts who have been shaping global visualization standards for more than twenty years:

Robert Roither – Creative Director & Co-Founder

Damir Zrno – Senior Digital Artist & Co-Founder

Marcel Sittner – CEO, Head of Production & Co-Founder

About Rapid
Rapid is a product experience company, focused on driving sales for our customers through smart, creative solutions.

Rapid was founded in 2005. Based in Gothenburg, Sweden, with a team of 100 across Europe and the US, we blend creativity, strategy, and technology to deliver real business results, supported by a global network of freelancers and partners.

Our mission is to help companies digitize the full product lifecycle from early CAD visualizations to configurators and aftermarket tools, faster and more effectively. Every solution is shaped by real insights, built for impact, and designed to scale.

At the core of our work is OneCX, our powerful SaaS platform that connects digital twins, 3D contents, analytics, and third-party tools - creating seamless, high-quality product experiences across all touchpoints.