Our Services
At Rapid, we blend creativity, strategy, and technology to create digital product experiences that don’t just look good—they work beautifully. Every interaction we design is built to inspire curiosity, encourage exploration, and empower confident decisions.
Our secret? A unique combination of creative vision and technical infrastructure.
Explore our solutions below.
Creative Strategy and Execution
We believe that great creative starts with clarity—and ends with impact. Our approach blends insight-driven strategy with imaginative execution to help you cut through the noise and connect with your audience in meaningful ways. Whether you need a campaign concept, brand storytelling, or scalable content assets, we work with you from initial idea through to final delivery. Our teams combine strategic thinking, art direction, motion design, CGI, and storytelling to create work that’s not just beautiful, but purposeful—aligned with your goals and built for real-world results.
Brand Discovery
We turn strategy into storytelling. Through hands-on workshops, we help you translate your brand vision into visual guidelines, tone of voice, and imagery that’s consistent, impactful, and ready to scale.
Photo & Film Production
Our in-house talent combines the art of live photography with the efficiency of CGI. By blending real backdrops with 3D-generated content, we create stunning visuals that are both cost-effective and production-ready across channels.
UI/UX & HMI Design
Our experienced UI/UX team designs seamless digital interfaces that elevate the customer experience. We also support HMI development—bridging design and usability for complex systems and product interactions.
Digital Product Experience Design
Your products deserve more than a static display—they deserve an experience. We design interactive product journeys that go beyond the screen to inspire, inform, and engage your customers. From sleek UI and UX design to 3D content, configurators, and guided product flows, we create touchpoints that help people explore and understand your offering on their terms. Our goal is to make complexity feel simple—and turn digital browsing into confident decision-making. With a mobile-first mindset and omnichannel focus, we ensure every interaction is frictionless, emotional, and memorable.
High-Quality Imagery
Using the Digital Twins we create, our artists deliver visually striking product imagery that matches (or beats) traditional photography—at a lower cost and with far more flexibility.
Videos & Animations
From cinematic flyovers to detailed feature explainers, we produce compelling product videos and animations that bring your offer to life—perfect for digital, social, or in-store touchpoints.
Scalable Rendering Power
Our dedicated render farms operate in optimized, controlled environments, allowing us to produce high-volume content faster and more cost-efficiently—without compromising on quality.
Online Product Configurators
Give your customers the power to explore, personalize, and play. Our product configurators are more than just a digital tool—they’re immersive experiences that connect users with your products through interactivity and emotion. Powered by our OneCX platform, we offer scalable, high-performance configurators that can handle complex logic, large product lines, and detailed 3D visuals—all in real time. From automotive and retail to furniture and fashion, we help brands reduce returns, shorten the sales cycle, and deepen customer engagement with intuitive, visually-rich configuration experiences that work across web, mobile, and in-store.
Fast, Flexible, and Scalable
Our E-commerce Factory ensures rapid production of high-quality visuals—making it easy to launch, refine, and update your product imagery as your assortment evolves.
No Physical Products Needed
By working with Digital Twins, you eliminate the need for costly photo shoots or prototypes. Create all your product visuals virtually—faster, more flexibly, and at a lower cost.
Smarter Buying Experiences
Keep your e-commerce channels fresh and conversion-ready. Regularly update content with accurate, visually rich product visuals that reflect your latest offering and help customers buy with confidence.
AI Productions
AI is changing the way we create—and we're here to help you harness it. At Rapid, we use AI to enhance, streamline, and accelerate digital content production. From automated image generation and post-production to smart asset tagging and content personalization, our AI-enabled workflows help you go further, faster. We combine cutting-edge tools with human creativity to maintain quality and emotional resonance—while reducing production time and cost. Whether you're scaling marketing assets, generating product variants, or exploring new formats, we’ll help you use AI responsibly and effectively.
Smarter, Scalable Content Creation
AI helps us accelerate content production without sacrificing quality. From generating product variations to automating repetitive tasks, we scale your marketing assets quickly and efficiently.
Creative Speed Meets Strategic Control
With AI-enhanced workflows, we combine rapid production timelines with brand consistency. You get faster turnaround, while maintaining full control over tone, style, and output.
Unlock New Creative Possibilities
AI opens up new ways to create—from intelligent image enhancement to concept generation and personalization. We use these tools to push boundaries while keeping your visuals human and emotionally engaging.
Mixed Reality Experiences
When reality isn’t enough, we build something better. Our AR and VR solutions allow your customers to interact with your products in ways that are immersive, memorable, and measurable. Whether it’s an in-store augmented reality experience or a fully virtual product walkthrough, we craft content that blends the physical and digital into a single, seamless journey. Our team handles everything from concept and storytelling to development and deployment—ensuring performance across devices and platforms. Perfect for trade shows, showrooms, e-commerce, or training scenarios, our mixed reality experiences push the boundaries of what's possible.
XR-Ready by Design
Our digital twins are built to power all XR experiences—AR, VR, and beyond. With a single source of truth, we streamline creation, speed up delivery, and make updates effortless across every platform.
Built for AR, VR & the Metaverse
For us, immersive platforms aren’t just buzzwords—they’re creative playgrounds. We use Digital Twins to build engaging, interactive experiences that are ready for AR, VR, and whatever’s next.
Powerful Training & Education Tools
Digital Twins aren't just for marketing—they're ideal for technical training. We create immersive learning experiences for everything from product use to aftermarket services, delivered through AR and VR.
Marketing Optimized Digital Twins
Our digital twins don’t just mirror your product—they elevate it. Built with marketing performance in mind, we create 3D representations that are visually stunning, technically efficient, and ready to deploy across your digital ecosystem. From configurators and animations to interactive product pages and VR, our twins are optimized for storytelling, scalability, and speed. Every model is crafted to match your brand’s quality standards while remaining lightweight enough for web, mobile, and real-time platforms. Whether you need a single SKU or an entire catalog, we build your digital product library with future-ready precision.
Seamless CAD Conversion
With our OneCX CAD Converter, we can import complex structures from virtually any CAD format—Catia, Creo, SolidWorks, Revit, STEP, and more—making your data instantly ready for visualization.
Smart Model Optimization
Our OneCX CAD Optimizer transforms your engineering models into lightweight, marketing-ready assets. We retain the visual quality while significantly reducing file size—ideal for CGI, AR, VR, and real-time platforms.
Custom Material Libraries
We replicate the real-world look and feel of your products by scanning or procedurally recreating both hard and soft materials. The result: a fully tailored material library that enhances realism across all immersive applications.
Get started with OneCX today for an effortless customer journey
The OneCX platform is Rapid's solution for delivering complete product experiences in one place. It brings together everything you need for your last-mile digital presence—from digital twins and product data to immersive, interactive experiences—optimized for web, social media, and mobile apps. Powered by smart data and actionable insights, OneCX ensures a seamless customer journey. You focus on your products—we’ll handle the experience, whether the goal is to inspire, generate leads, or drive online sales.
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