Category: News
Published: 2022-06-23
Written by: Liam Keating
Read: 1 min

Are you Metaverse-ready?

Category: News
Published: 2022-06-23
Written by: Liam Keating
Read: 1 min

Are you Metaverse-ready?

With Covid restrictions easing, Adobe hosted a Reconnect event in Copenhagen to allow their customers and partners to meet face to face and learn about upcoming technologies such as metaverse, 3D and how to create personalisation at scale. 

Adobe-Reconnect-Copenhagen-1

A partnership for a digital future

Morgan Stanley forecast the Metaverse to be worth close to 8 trillion USD as a more immersive internet starts to replace the current offering. Adobe are among one of the many companies working on solutions that will exist in this space and we were very happy to announce our new partnership between us in the Nordics.

 

With the prevalence of real time in all markets we work with, we are always looking for more tools and partners to help us deliver quality experiences to our customers.

 

It’s a common misconception that the ‘Metaverse’ means we have to be in VR, this could not be further from the truth and in reality it’s already here. It’s how we interact between the physical and digital realms, on our phones, on our computers, in AR or VR.

 

It's also not something unique to gaming either, research giants Gartner predict 25% of people will be spending at least an hour per day in the metaverse, to work, shop, relax or socialise with friends by 2026.

 

Rapid Images has always helped our customers with digital transformation and we now look forward to the expertise and support Adobe will provide us on this continuing journey into the future.

 

You can read the White Paper 'Are you Metaverse ready' by Adobe here.

If you're thinking about integrating your products into the metaverse, we'd love to talk – email us.

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