Innovative real-time rendering with Unreal Engine 5
The all new Volvo VNL, a marvel in Class 8 truck design, is now brought to life using the cutting-edge Unreal Engine 5. This groundbreaking approach allows for real-time rendering, showcasing the VNL in unparalleled detail and clarity, all managed by OneCX SaaS Customer Experience platform.
Brief
The partnership that’s driving Innovation
Rapid Images and Volvo Trucks North America once again teamed up, this time launching the most significant model in 25 years. The all-new Volvo VNL, is not just a truck; it’s a technological masterpiece, sleek design aesthetics and elevated level of technology.
Challenge
Creating a cutting-edge truck configurator powered by flexible real-time rendering
The Volvo VNL's different configurations, rendered in real-time using Unreal Engine 5, represents a leap forward in customer experience, offering a state-of-the-art online tool that serves not only as a marketing gateway and advanced lead generation tool but also allows for rapid and cost-effective production. The challenge was to manage enormous data sets, deliver high-fidelity render-on-demand, all in real-time, introducing flexibility and configuration options previously unseen in top-end truck models.