3D food replaces the need for photography
We create 3D visualizations from any input – this gives ICA the perfect tool to enhance product marketing, logistics and time to market.
Fresh and appetising at all times
By using 3D assets we replace the need for physical product samples when producing fresh and appetising imagery of food. This enables ICA to improve the overall marketing process and logistics before a product is launched. Retailers can evaluate artwork, packaging and store planning in advance before the products arrive to the shelf.
Automated production of multiple image types
We develop an automated production workflow to support the production of multiple image types at the same time. The high quality 3d assets are combined with artwork and layout specifications to output – single, group and photorealistic renderings of entire shelf planning concepts.
A passionate team
Our close partnership with ICA enables a very collaborative workflow between project leaders, product managers and artists. We developed a smart review system that is used by all project members to share feedback, make approvals and download final deliveries.