Oct 6, 2017

RapidImages in research project

At RapidImages we know that great images are crucial for every successful business. We are therefore very keen about new research within the topic of images and e-commerce, particularly since it is the heart of our business. The Swedish Retail and Wholesale Council recently presented the study “To be visible online – visual marketing in digital and physical stores“ to the public. The researchers sought deeper knowledge of customer behavior in e-commerce stores, specifically looking at the importance of product images and packaging. Bengt Larsson, guideline strategist and image specialist at RapidImages, provided important knowledge of image composition and sequencing to the study.