When the Swedish bedroom retailer SOVA recently launched their new website, it was brought to life by images and films produced by RapidImages. Sova’s challenge was to present their large-scale products with its many variations in a uniform way. RapidImages brought a solution to the challenge by extending and customizing a unique image production toolkit developed at our Gothenburg office, that binds all complex tasks in a CGI-process together into an efficient workflow.
– By combining 3D scans of products and materials with hand modelled assets we can create image templates that enables us to efficiently render images and films, with good quality and a uniform appearance, says Lars Andréasson production lead at RapidImages. This semi-automated process makes our CGI-solutions the best alternative to photography and fully hand crafted CGI images.
The images and films is also used in the website’s bed configurator. The product configurator is a powerful tool that enables the end customers to explore the full range and variations of Sova’s products