The way people discover, interact with, and purchase products is evolving at lightning speed. For brands, it’s no longer enough to show a static image—customers expect dynamic, personalized, and immersive experiences that feel just as real as the product itself. As we head into 2025, these are the five trends shaping the future of digital product experiences:
AI is transforming how we create visual content—but when it comes to products, accuracy and confidentiality are non-negotiable. That’s where the blend of AI and CGI comes in.
Instead of relying solely on AI to generate product visuals (which can compromise brand integrity or data security), brands are using AI for what it does best—generating environments, backdrops, and mood elements—while keeping the core product as a precise CGI digital twin.
Imagine a marketing image where the car, furniture, or industrial machine is a pixel-perfect CGI model, but the surrounding scenery is generated and iterated with AI in minutes. This approach combines speed and creativity with full control and accuracy, ensuring the product itself is always 100% correct, brand-safe, and never at risk of being leaked or altered.
Augmented Reality is moving from novelty to necessity. Customers want to “try before they buy,” whether that’s placing a new sofa in their living room or visualizing how a truck will look in their fleet. In 2025, expect more seamless AR integrations directly in e-commerce platforms, making the buying journey both more engaging and more confident.
While AR thrives on convenience, Virtual Reality is carving its place in sales and marketing. Imagine stepping into a virtual showroom or taking part in an immersive product demo without leaving your office. VR is especially powerful for B2B industries with complex, large-scale products—enabling storytelling and exploration in ways that static catalogs simply can’t match.
Configurators are becoming the digital showroom of choice. From cars to furniture, customers expect to explore, tweak, and personalize products in real-time with photorealistic accuracy. In 2025, web configurators won’t just be a nice-to-have—they’ll be a core part of how brands drive sales, leads, and loyalty.
A product model is no longer built for a single purpose. Today’s high-fidelity digital twins are designed for versatility—used in configurators, AR apps, marketing campaigns, retail displays, and even training. Brands that master this omnichannel approach will see faster time-to-market and more consistency across every customer touchpoint.
Ready to take your digital product experiences to the next level? Reach out — we’d love to show you what’s possible.