When Volvo Trucks North America unveiled the all-new Volvo VNL, their most significant model release in over 25 years, they set out to match the bold design with an equally forward-looking digital experience. We were proud to partner with them once again—this time, to deliver a real-time truck configurator built on Unreal Engine 5 and powered by our OneCX platform.
A Digital Showcase for a Game-Changing Truck
The VNL isn’t just a truck—it’s a statement. Designed for the future of freight, the new model blends aerodynamic form with next-level driver technology. To match that ambition, the digital experience needed to go far beyond traditional product pages or static 3D views.
Together with Volvo Trucks, we set out to create an interactive, real-time configurator that would let customers explore every angle, feature, and configuration—instantly and intuitively.
Unreal Engine 5 Meets Real-World Demands
Using Unreal Engine 5, we delivered a configurator capable of rendering the VNL’s various configurations in stunning, cinematic quality. The real-time rendering engine gives users a seamless visual experience that responds instantly to their input—whether they’re changing specs, colors, or viewing from different angles.
Behind the scenes, our OneCX SaaS platform manages everything—from data integration to performance optimization—ensuring fast load times, smooth interactions, and scalability across Volvo's ecosystem.
"This isn’t just about aesthetics—it’s about functionality at scale. The system allows for high-fidelity rendering on demand, with the flexibility to adapt to different configurations and business needs."
The Challenge: Big Data, Real-Time Speed
Building this experience meant solving complex challenges. The VNL includes numerous configurations and options, which required managing large-scale CAD data, optimizing assets for web performance, and enabling instant rendering without sacrificing quality.
The result is more than a configurator—it’s a lead generation engine, a brand storytelling platform, and a cost-effective production tool that will continue to serve Volvo long after the launch.
“This is the future of digital product experience—flexible, immersive, and built to perform,” said Bes Bujupi, Head of Creative at Rapid Images.
Want to see how real-time configurators can drive your product experience forward? Let’s talk.